Turns out I’m one day late in my promise for this week’s phoenix like rising of the Bal’s Adventures in the Net newsletter.  It’s a good thing I delayed, too. Here’s why. I finally landed on something that I can think my teeth into, and I believe you can as well.

We’re going to take a look at a master marketer Seth Godin’s book on  viral marketing. I’m guessing you know who he is. If not, check out his blog.

This will be a deep look into his book,  Read the rest of this entry »

… the tough get going.”

Good evening. I hope tonight finds you intensely comfortable.

As the economy continues to sputter along, it is important to think about positioning your business. If you’ve never been in business during an economic downturn, let alone a recession, I want to give you something very important to think about.

If you were around when Al Gore was inventing the internet, then you remember when the internet really came into its own in the early to mid 1990s. It was the beginning of the dot.com era; where venture capital flowed like mother’s milk. It was a golden time. A time before sub-primes. A time before government scams. A time before everything in the government sucked.

During that time, people were in a mad dash to get their claims on virtual real estate as fast as they could.

Why? Because they knew that the people who established themselves first had a good chance of snagging the most business fastest. Those late to the party would have barriers the early adopters could avoid.

Then we went from dot.com to dot.bom. Profits mattered again. There was a big shake out as many of the dot.com companies fell like autumn leaves during a gale force wind.

But those that survived became the equivalent of the early adopters for the next economic rebound!

That’s where we are now. In the shake-out phase. If you can produce quality for your visitors and, of course, for your customers, you’ll be there when people start making their way back to the web to buy, buy, buy! You’ll be the one who has been “doing business since 2002!” instead of being a fly-by-night who opened shop just a month ago. Who do you think customers are going to trust?

So don’t lose heart. Stay strong. Be a champion to yourself and others.

Provide extra value now so that you build loyal followers. That’s how you rebound when the economy does.

- Bal

Online marketing comprises the dominant theme of IntenseComfort.com. Thus the new Bal’s Adventures in the Net begins this week.

Changes:

1 – Information and things to think about with a much tighter business and marketing focus.

2 – Offers that you won’t get anywhere else. For instance, there will be offers made to the general public, or via WSOs, etc. People who subscribe to my newsletter will get discounts on many of these offers.

3 – Hot-sheets – the journalism component of this blog.

It has been months since I last sent out the newsletter. It will be coming out this week; look for it this coming Wednesday or Thursday.

- Bal

Good morning -

It’s nearly 2:30AM – I’m about to call it a night and catch a few winks. But first a few words…

From the perspective of an entrepreneur, as long as there is a capitalistic system in place, everything can be seen as a marketer’s opportunity. Even disaster. Even tragedy.

Let us, of course, acknowledge  that we are human beings and citizens first – with sensitivities and obligations to the society in which we live and conduct our businesses. And let us also acknowledge that any marketing that happens relative to someone else’s misery ought be done in a way that adds value to the lives of those affected, or at least does no harm.

The point isn’t to lose your civil perspective or disregard your moral compass. That’s not the point at all.

The point is that no matter what happens – no matter if you like or don’t like the President; if you like or don’t like the policies – whatever happens in the political arena can and should be fodder for your marketing efforts.

You are an entrepreneur. Among the most powerful people in this country. Among the people who MAKE THINGS HAPPEN.

Relish in this. Strut your stuff. It’s a rough road ahead, and the Administration isn’t making it any easier – that’s for sure. But there are opportunities to go after – opportunities that are once in blue moon – if not a lifetime – because of the recession. Look – be sensitive – and grab the opportunities you find for all they are worth.

- Bal

If you’re a regular visitor to IntenseComfort.com’s blog, seeing this empty one may scare you.

No worries. Temporarily at least, the old version of the blog can still be read here.

- Bal Simon
IntenseComfort.com